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Yamaha FZ-X: Quirky yet Practical
The FZ lineup is Yamaha's most successful range in India and to give it a bit more versatility, the Japanese two-wheeler manufacturer decided to introduce the FZ-X. It offers the commuter segment an urban retro motorcycle with rugged looks and well-known Japanese reliability. The idea behind this motorcycle came into being when Yamaha launched a more premium and performance-oriented retro crossover, the XSR 155 in Thailand in 2019 and since then many were hoping it would grace our ...
Maxxis Tyres partners with Yamaha for a strategic retail partnership
Maxxis India, today announced another significant milestone by collaborating with Yamaha in one of its kind retail partnership. As per the association, co-branded Maxxis tyres will now be available for sale at Yamaha and Maxxis dealerships. Commenting on the development , Mr. Bing-Lin Wu, Marketing Head, Maxxis India, said, “The year 2020 marks the fifth year of Maxxis operations in India. Maxxis Tyres had a great start this year as we begin ou...
Stellantis announces key leadership appointments for India & Asia Pacific Region
Stellantis India & Asia Pacific has today announced key leadership appointments for its operations both within in India and the region. Mr. Roland Bouchara, has been appointed to the role of CEO & Managing Director for Stellantis in India with full responsibility for the Jeep and Citroën national sales companies (NSCs), coupled with the Group’s manufacturing operations. Since 2017, Roland has successfully led the Citroën India operations in his capacity as Senior...
Yamaha India extends Warranty and Service Period due to COVID- 19 pandemic
In lieu of the outbreak of the second wave of COVID-19, India Yamaha Motor (IYM), as a responsible company, believes in empowering and protecting customer rights. Given the conditions that have resulted in movement restrictions, customers may struggle to service their vehicles on time or even avail warranty benefits that may expire during the lockdown situation. Hence, as a part of our Yamaha Lifetime Quality Care approach, we are extending benefits related to serv...
Yamaha Launches Neo-Retro Motorcycle FZ-X
India Yamaha Motor (IYM) Pvt Ltd. as a part of its electrifying brand campaign “The Call of the Blue”, launches its first Neo-Retro motorcycle for the Indian market, the FZ-X has innovative features & offers a comfortable riding position for touring lovers. The FZ-X can be availed at a starting price of INR 116,800 (Ex-Showroom, Delhi). The FZ-X model showcases a Neo Retro design theme for a nostalgic experience while being packed with industry-leading technology to meet th...
Bangalore-based Incredible Technologies Private Limited (CredR), has raised Rs. 48.1 crore ($ 6.5 Mn), in its latest round led by Yamaha Motors, and existing investors Omidyar Network India and Eight Roads Ventures, with participation from automotive focused Astarc Ventures. CredR, India’s largest used two-wheeler consumer brand, creates an omnichannel buying experience, through a chain of flagship showrooms across Maharashtra, Karnataka, Delhi, NCR and Rajasthan. The funding will ...
Yamaha pays tribute to front-liners on its 66th Anniversary
Incorporated on 1st July 1955 (Japan), Yamaha Motor Company completed 66 years today, and to commemorate the momentous occasion, Yamaha Motor India (YMI) group observed the 66th Yamaha Day by paying tribute to the frontline warriors and subsequently announcing the ‘Gratitude Bonus’ for them. Through this scheme, Yamaha is offering a cash back offer of Rs. 5,000 on purchase of its scooter models - Fascino 125 Fi and Ray ZR 125 Fi to frontline warriors that include Medical Staff, Sa...
Yamaha FZ 25 gets a sporty edge with Monster Energy Yamaha Moto GP Edition
India Yamaha Motor Pvt. Ltd. as a part of its exhilarating ‘The Call of the Blue’ campaign, introduced the Monster Energy Yamaha MotoGP Edition of its popular FZ 25 model. The all new FZ 25 Monster Energy Yamaha MotoGP Edition gets Yamaha Moto GP branding on the tank shrouds, the fuel tank and side panels, outlining its Racing background. The FZ 25 model continues to retain the same BS-VI compliant 249-cc Air Cooled, SOHC, 4 Stroke, Single-cylinder Engine that produces maximum pow...
Tata Motors launches Nexon EV in Nepal
In order to accelerate the adoption of EVs in Nepal, Tata Motors - India’s leading EV manufacturer, in partnership with Sipradi Trading Pvt. Ltd., has launched the popular Nexon EV in Nepal at a starting price of NPR 35.99 lacs. The Nexon EV will be available in three variants (XM, XZ and XZ Lux) and will come with a warranty of 8 years or 1,60,000km (whichever is earlier) on the battery and 3 years 1,25,000 Km (whichever is earlier) on the Vehicle. Customers can become a par...
Yamaha launches MT-15 Monster Energy Yamaha Moto GP Edition
Staying true to its commitment of introducing Exciting, Stylish, and Sporty models under ‘The Call of the Blue’ brand direction, India Yamaha Motor Pvt. Ltd. today announced the Monster Energy Yamaha Moto GP inspired Edition of the MT-15 at Rs. 1,47,900 (ex-showroom, Delhi). The all-new MT-15 Monster Energy Yamaha MotoGP Edition gets Yamaha Moto GP branding on the tank shrouds, the fuel tank and side panels, outlining its Racing background. The Monster Energy Yamaha MotoGP edit...
In line with the Government of India’s mission to foster adoption of electrified vehicles and following the Toyota Environmental Challenge 2050, Toyota Kirloskar Motor (TKM) today announced the launch of the xEV SHIKSHA web application. SHIKSHA, which stands for Smart Hub of Information and Knowledge about Self-Charging Hybrid for All, is an initiative to educate and create awareness among customers and the public about electrified vehicle (xEV) technologies, their benefits to them and ...
Eishin Chihana appointed new Chairman of Yamaha Motor India Group
India Yamaha Motor (IYM) Pvt Ltd. today announced that Mr. Eishin Chihana has taken charge of the Group’s India operations as its new Chairman. Mr. Eishin Chihana has been associated with Yamaha Motor Company and its group companies across the globe since 1991. He holds strong expertise across different verticals like Sales, Marketing and Business Management, with a major focus on Motorcycle Business Operations in European, North American, African, Middle Eastern and ASEAN mark...
Yamaha launches FZS-Fi models with refreshed styling for 2022
With the aim to stimulate more excitement and sportiness in the Indian two-wheeler market under ‘The Call of the Blue’ initiative, India Yamaha Motor (IYM) Pvt Ltd. today launched the FZS-Fi model with refreshed styling along with a new variant, the FZS-Fi Dlx. The models will be available at all the authorized Yamaha Dealerships from second week of January 2022. The FZS-Fi continues to retain the masculine design proportions seen on the 3rd generation of t...
Yamaha introduces 2022 Monster Energy Yamaha Moto GP Edition Line-up
As a part of its strategic brand campaign ‘The Call of the Blue’, India Yamaha Motor Pvt. Ltd. today introduced an exciting line-up of 2022 Monster Energy Yamaha MotoGP Edition models. These models include the Supersport YZF-R15M, the Dark Warrior MT-15 V2.0, the Maxi-sports Scooter AEROX 155 and the RayZR 125 Fi Hybrid scooter. The Monster Energy Yamaha MotoGP Edition model range will be available at all the premium Blue Square outlets in India. The Monster Energy Yamaha...
Tata Motors sets new benchmarks in pickups with Yodha 2.0, Intra V20 bi-fuel and Intra V50
Tata Motors, India’s largest commercial vehicle manufacturer, today set new benchmarks in India’s rapidly growing pickup segment with the launch of the Yodha 2.0, Intra V20 bi-fuel and Intra V50. These rugged and tough pickups come with bold new design and offer the highest load-carrying capacity, largest deck length, longest range and are equipped with several modern features essential for a safe and comfortable drive. Designed and engineered to cater to a wid...
Nissan Formula E Team in the points despite bad luck in Hyderabad
Nissan Formula E Team secured points in the first-ever Hyderabad E-Prix, with Norman Nato taking seventh in a chaotic race. Meanwhile, Sacha Fenestraz had podium hopes, running in fourth before being caught up in an incident and working his way back up to 12th in Round 4 of Season 9. Having started 14th, Nato continued to prove the strong race pace of the car. Despite being hit and forced to pit midway through the event with a puncture, the Frenchman came back thro...
Yamaha Launches 2023 Motorcycle Line-up with Traction Control System (TCS)
Promising a more exciting and thrilling ride experience to the biking enthusiasts across the country, India Yamaha Motor (IYM) Pvt Ltd. today announced the launch of the 2023 version of FZS-Fi V4 Deluxe, FZ-X, MT-15 V2 Deluxe and R15M with an enticing new appeal, and class-leading features. Leading the 150-cc class segment, the Yamaha FZS-Fi V4 Deluxe, FZ-X and MT-15 V2 Deluxe models will now get Traction Control System (TCS) as a standard feature, in addition to the Yamaha...
Yamaha Launches 2023 Version of its 125cc scooter range
Continuing to add a pleasurable riding experience, India Yamaha Motor (IYM) Pvt. Ltd. today introduced the refreshed, feature packed, 2023 lineup of its 125 CC scooter range including the Fascino 125 Fi Hybrid, Ray ZR 125 Fi Hybrid and Ray ZR Street Rally 125 Fi Hybrid. Strengthening India’s vision of reducing carbon emissions, the 2023 version of Yamaha’s 125 cc Hybrid scooter range is now equipped with E20 fuel-compliant engine that delivers the same signature ...
Greaves Cotton Limited, one of India’s leading diversified engineering companies, announced the expansion of its leadership team across strategic functions. This includes the appointment of Mr. Narasimha Jayakumar as CEO, of Retail Business, Mr. Sandeep Divakaran as CEO, of Greaves Finance, and Mr. Chandrasekar Thyagarajan as CFO, of Greaves Electric Mobility. Since 2016, Greaves has been on a transformation journey to develop clean mobility solutions, and move closer to the co...
Yamaha launches 2023 Aerox 155 with First-in-Class Traction Control System
Revving up the excitement for 2023 with its premium two-wheeler offerings, India Yamaha Motor (IYM) Pvt. Ltd. under its Call of the Blue brand campaign today announced the launch of AEROX 155 with Traction Control System (TCS). The maxi-sports scooter is the first in its segment in India to feature TCS. In addition, IYM also announced the launch of 2023 variants of its premium range of two-wheelers including the MT-15 V2, R15 V4 & R15S with class-leading features and brand-new colour sche...
Amara Raja Electronics acquires stake in Design Alpha
Amara Raja Electronics Limited (AREL), an Electronic Systems Design and Manufacturing (ESDM) company and part of the $1.75 billion Amara Raja Group, has announced a strategic investment in Design Alpha (DFM Softech Solutions Pvt. Ltd) an emerging engineering design company. The agreement was signed by Mr. Vikramadithya Gourineni, Director, Amara Raja Electronics Ltd., and Dr. Suresh Nair, Founder, Design Alpha. This move will position AREL as a fully integrated ESDM company...
Shradha Suri Marwah appointed as President, ACMA
The Automotive Component Manufacturers Association (ACMA), the apex body of the Indian auto component industry, today announced the appointment of Shradha Suri Marwah, Chairperson & Managing Director, Subros Limited as President, ACMA and Vikrampati Singhania, Managing Director of J.K. Fenner (India) Ltd. as Vice President, ACMA for the 2023-25 term. Announcing the appointments, Vinnie Mehta, Director General, ACMA, said, “We are delighted to have Shradha Suri Marw...
India Yamaha Motor hosted a sensational meet & greet event, electrifying the hearts of over 1000 employees of the company on the eve of MotoGP Bharat 2023. The event, held at Yamaha’s Surajpur Plant in Uttar Pradesh, showcased the world-class talents of Yamaha's racing stars, offering a unique opportunity for Yamaha employees to interact with their racing idols. The Monster Energy Yamaha MotoGP riders, including the illustrious Fabio Quartararo and Franco Morbidelli, engaged ...
Yamaha Pavilion: Where Performance and Thrills Converge at Moto GP Bharat
As the first-ever Indian GP gears up for an unforgettable weekend of racing excitement, Yamaha is set to take away the spotlight with its sensational Yamaha Pavilion, a top attraction for all motorsport enthusiasts and Yamaha fans alike at Buddh International Circuit (BIC). Open for visitors from Sep 22 - 24 along with the MotoGP Bharat days, the Yamaha Pavilion, located in the heart of the Fan Zone, is a hub of high-octane activity and showcases Yamaha's commitment to delivering exh...
Yamaha FZ-S FI V4 launched in two new shades – Dark Matte Blue & Matte Black Inbox
In continuation with its brand campaign, ‘The Call of the Blue’, India Yamaha Motor (IYM) Pvt. Ltd. today announced another exciting on the popular sports bike, FZ-S FI V4. The model will now be available in two new shades - Dark Matte Blue & Matte Black. The price of FZ-S FI V4 in these two new colours is INR 1,28,900 (Ex-showroom, Delhi). With the festive season around, the introduction of new color schemes in FZ-S FI V4 is certainly going to boost sales for Ya...
2023 Monster Energy Yamaha MotoGP Edition of AEROX 155 launched
India Yamaha Motor (IYM) Pvt. Ltd. today launched the 2023 Monster Energy Yamaha MotoGP Edition of AEROX 155. The special MotoGP Edition for the AEROX 155 will get the Yamaha MotoGP livery on the overall body and it is priced at INR 1,48,300 (Ex-showroom, Delhi). In addition to this, the model is now equipped with Class D Headlight offering improved distribution of light and enhanced visibility on roads. The Yamaha AEROX 155 features Traction Control System (TCS) and is powered by...
Yamaha introduces FZ-X in the all-new Chrome color scheme
India Yamaha Motor (IYM) Pvt. Ltd., in line with ‘The Call of The Blue’ brand campaign, today introduced FZ-X in a stunning Chrome color scheme, elevating the style quotient of the line-up. This recent introduction reaffirms Yamaha's dedication to keeping its product range refreshed and contemporary, ensuring it resonates with the dynamic preferences of its customer base, particularly the vibrant younger buyers. The Chrome color scheme exudes timeless elegance wit...
India Yamaha Motor is Official Sponsor of Monster Energy Yamaha MotoGP Team
India Yamaha Motor Pvt. Ltd. (IYM) today announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. Building upon the success of the first-ever Indian GP in 2023, IYM is proud to deepen its connection with the esteemed MotoGP. As a testament to this partnership, the iconic logo of IYM's acclaimed brand campaign, 'The Call of the Blue,' will prominently feature on the front cowls of both Fabio Quartararo's and Alex Rins's ...
Yamaha achieves remarkable milestone with 300 Blue Square outlets in India
India Yamaha Motor (IYM), today marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha's ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience. The 'Call of the Blue' brand campaign, introduced in 2018, has played a pivotal role in Yamaha's journey towards enhancing customer engagement and establishing ...
Nissan Formula E team takes its second podium of Season 10 in São Paulo
Nissan Formula E Team secured its second consecutive podium in the 2023/24 ABB FIA Formula E World Championship, with Oliver Rowland taking third place in a thrilling São Paulo E-Prix. After a tight qualifying session left Rowland and teammate Sacha Fenestraz 11th and 14th on the grid respectively, the pair showed solid race pace in Formula E's second visit to Brazil. Both drivers stayed out of the trouble around them, with Rowland making steady progress, sitting seventh ente...
Yamaha Unveils exciting Color and Graphics updates across Three Iconic Models
India Yamaha Motor (IYM) Pvt. Ltd., in line with ‘The Call of The Blue’ brand campaign, today introduced interesting updates to MT-15 V2, Fascino and Ray ZR portfolios. These enhancements aim to rejuvenate the lineup, providing a burst of freshness and vitality, tailored to appeal to customers across India, especially the dynamic younger generation. The company has unveiled the striking Cyber Green color option, enriching the palette of choices available to ...
Yamaha launches AEROX 155 Version S equipped with Smart Key
India Yamaha Motor (IYM) Pvt. Ltd., in alignment with ‘The Call of the Blue’ brand campaign, has today launched the AEROX 155 Version S embodying the spirit of performance, style, and innovation. The latest version of the Maxi-Sports Scooter comes with the advanced Smart Key technology aimed at enhancing convenience and security for riders manoeuvring through urban settings. The AEROX 155 Version S, will be exclusively available at Blue Square showrooms, in two...
“Rishab and I met in 2012 through common friends. His ‘bio data’ also came through a relative who predicted we were a good match. He had just returned from the US after completing his MBA in Entrepreneurship and I had quit my job to focus on applying to colleges for an MBA in marketing” says Mumbai-based Alisha Bafna. The couple had a near disastrous start when Rishab kept the well brought up Alisha waiting impatiently as he failed to keep time. “Halfway...
Owing to the severe impact on the overall sales of automobiles in India, following the spread of Covid-19 pandemic, the Indian automotive sector is pinning its hopes on the long-awaited Vehicle Scrappage Policy to spur the growth of the sector. While the policy is expected to be before the Union Cabinet for approval, industry experts believe that the benefits of the policy can only be achieved by incentivizing purchase of new vehicles in exchange for scrapping older ones. However, despit...
Anglian Omega Group forays into OEM biz, to target EVs
Anglian Omega Group, a leading Indian supplier of automotive parts, is entering the OEM business as it plans to launch its first electric vehicle, which is reportedly designed, developed and built by the in-house team of the company. Three-years in making, the company will soon launch the vehicle, which was displayed at the 15th Auto Expo held in Noida. While providing more details on the launch and the go-to-market strategy, Dr. Deb Mukherji, Managing Director, Anglian Omega Gr...
It is no secret that electric cars are all the rage, globally. From an upstart EV company becoming the most valuable automotive company in the world to people’s rightful enthusiasm for a cleaner future, electric cars are on the minds of motorists around the world. However, while everyone is talking about EVs, is the picture very different on the streets and are several countries indeed seeing a slower transition? We sit down (virtually, of course), and speak with industry captains, Rama...
